HOG
Bullish signal
Factor checklist — research, not advice
A check leans with a bullish reading. A cross leans against it. A dash is unavailable or mixed.
- Insider Supports a bullish reading. Open-market purchases outweigh sales
- Congress Unavailable or mixed. 2 purchase disclosures year to date, a thin reading
- Financial indicators Supports a bullish reading. Current ratio 2.10 · operating margin 8.6%
- Narrative Supports a bullish reading. Stored narrative reading is in the bullish band
- Timing Pulls against a bullish reading. Interesting trend — weekly bias down
ACHAT TOTAL: 50 000 titres (~1 241 641,00 $ US)
- Insiders
- Starrs ArtieNOVA DANIEL J
- Total bought
-
$1,241,641
Avg buy (VWAP, 90d window) $25.03 vs last close $25.45 (+1.7%)
- Total sold
-
—
Avg sell (VWAP, 90d window) $25.59 vs last close $25.45 (-0.6%)
- Last activity
- 2026-08-10
- Liquidity
- Liquid $43,478,878/day · 20d vol
- Last synced
-
2026-09-25 21:10:32
Sign in to request a sync of this company's price history and timing levels.
Insider holdings as a share of total assets aren't available for this company.
Avg buy and avg sell are volume-weighted prices (sum of shares × price, divided by shares) for Form 4 rows in this 90-day window that report both figures. A comparison with last close is market context for that average, not advice.
Recent Form 4
Filings in the 90-day window for this company. Value is shares × price from the filing. Research, not advice.
| Date | Person | Side | Shares | Price | Value | Form 4 |
|---|---|---|---|---|---|---|
| 2026-09-01 | Root Jonathan R | Sell | 1,554 | $27.46 | $42,673 | Form 4 |
| 2026-08-11 | Littleton Gayle | Buy | 7,500 | $26.38 | $197,850 | Form 4 |
| 2026-08-10 | Starrs Artie | Buy | 10,000 | $25.89 | $258,941 | Form 4 |
| 2026-08-03 | Root Jonathan R | Sell | 1,554 | $24.88 | $38,664 | Form 4 |
| 2026-07-31 | NOVA DANIEL J | Buy | 40,000 | $24.57 | $982,700 | Form 4 |
| 2026-07-01 | Root Jonathan R | Sell | 1,554 | $24.44 | $37,980 | Form 4 |
Price (1 year)
Live chart from TradingView — independent market data, as price context around the filings, not the Quorum score. EMA 50/200 and Bollinger load by default. When the exchange is known it is sent as EXCHANGE:SYMBOL; otherwise TradingView resolves the ticker best-effort.
Market snapshot
Signal
Bullish signalScored 2026-09-20
HOG presents a compelling event-driven setup with a strong earnings catalyst (Q2 2026 beat, raised outlook), meaningful insider cluster buying, and significant institutional accumulation (BofA +456%), supported by solid…
The first sentence of the analysis written for HOG on 2026-09-20 - a real excerpt, not a sample. The rest of it, the 0-100 score and the rating it produced are part of Plus. See plans.
Financial ratios
| Metric | Trend | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|---|
| Gross Profit Margin | 30.2% | 34.9% | 37.4% | 37.1% | 35.6% | |
| Ebit Margin | 11.0% | 10.6% | 15.4% | 16.7% | 15.9% | |
| Ebitda Margin | 14.9% | 13.7% | 18.1% | 19.4% | 19.0% | |
| Operating Profit Margin | 8.6% | 8.0% | 13.3% | 15.8% | 15.4% | |
| Pretax Profit Margin | 10.3% | 10.0% | 14.9% | 16.2% | 15.4% | |
| Continuous Operations Profit Margin | 7.4% | 8.6% | 11.9% | 12.8% | 12.2% | |
| Net Profit Margin | 7.6% | 8.8% | 12.1% | 12.9% | 12.2% | |
| Bottom Line Profit Margin | 7.6% | 8.8% | 12.1% | 12.9% | 12.2% | |
| Current Ratio | 2.101 | 1.405 | 1.526 | 1.344 | 1.361 | |
| Quick Ratio | 1.826 | 1.195 | 1.251 | 1.075 | 1.148 | |
| Solvency Ratio | 0.105 | 0.071 | 0.097 | 0.104 | 0.096 | |
| Cash Ratio | 1.163 | 0.447 | 0.453 | 0.406 | 0.561 | |
| Price To Earnings Ratio | 7.266 | 8.708 | 7.427 | 8.303 | 8.910 | |
| Price To Earnings Growth Ratio | -0.393 | -0.288 | -7.442 | 0.450 | 0.000 | |
| Forward Price To Earnings Growth Ratio | -0.393 | -0.288 | -7.442 | 0.450 | 0.000 | |
| Price To Earnings Diluted Ratio | 7.371 | 8.759 | 7.565 | 8.387 | 8.995 | |
| Price To Earnings Diluted Growth Ratio | -0.384 | -0.298 | -4.169 | 0.456 | 0.000 | |
| Price To Book Ratio | 0.783 | 1.251 | 1.613 | 2.121 | 2.270 | |
| Price To Sales Ratio | 0.550 | 0.764 | 0.899 | 1.070 | 1.086 | |
| Price To Free Cash Flow Ratio | 5.925 | 4.567 | 9.581 | 15.518 | 6.773 | |
| Price To Operating Cash Flow Ratio | 4.324 | 3.723 | 6.948 | 11.227 | 5.939 | |
| Debt To Assets Ratio | 0.380 | 0.591 | 0.593 | 0.605 | 0.628 | |
| Debt To Equity Ratio | 0.972 | 2.219 | 2.212 | 2.395 | 2.717 | |
| Debt To Capital Ratio | 0.493 | 0.689 | 0.689 | 0.705 | 0.731 | |
| Long Term Debt To Capital Ratio | 0.344 | 0.585 | 0.605 | 0.606 | 0.643 | |
| Financial Leverage Ratio | 2.561 | 3.753 | 3.732 | 3.958 | 4.328 | |
| Working Capital Turnover Ratio | 2.048 | 3.223 | 3.896 | 4.749 | 3.476 | |
| Operating Cash Flow Ratio | 0.214 | 0.299 | 0.223 | 0.155 | 0.292 | |
| Operating Cash Flow Sales Ratio | 0.127 | 0.205 | 0.129 | 0.095 | 0.183 | |
| Free Cash Flow Operating Cash Flow Ratio | 0.730 | 0.815 | 0.725 | 0.723 | 0.877 | |
| Debt Service Coverage Ratio | 0.396 | 0.252 | 0.408 | 0.371 | 0.364 | |
| Interest Coverage Ratio | 11.561 | 13.550 | 25.306 | 29.111 | 26.587 | |
| Short Term Operating Cash Flow Coverage Ratio | 0.432 | 0.427 | 0.354 | 0.223 | 0.425 | |
| Operating Cash Flow Coverage Ratio | 0.186 | 0.151 | 0.105 | 0.079 | 0.141 | |
| Capital Expenditure Coverage Ratio | 3.702 | 5.412 | 3.640 | 3.616 | 8.119 | |
| Dividend Paid And Capex Coverage Ratio | 2.370 | 3.697 | 2.486 | 2.240 | 4.589 | |
| Dividend Payout Ratio | 0.255 | 0.200 | 0.136 | 0.126 | 0.142 | |
| Enterprise Value Multiple | 3.645 | 13.263 | 10.331 | 10.480 | 10.692 |
Sparkline shows each ratio oldest → newest (left → right).
How the latest year compares
For each ratio: its most recent value, the change versus one year earlier, and versus its 5-year average. ▲ higher ▼ lower
| Metric | Current | vs 1Y ago | vs 5Y avg |
|---|---|---|---|
| Gross Profit Margin | 30.2% | ▼-4.6% | ▼-4.8% |
| Ebit Margin | 11.0% | ▲0.4% | ▼-2.9% |
| Ebitda Margin | 14.9% | ▲1.2% | ▼-2.1% |
| Operating Profit Margin | 8.6% | ▲0.6% | ▼-3.6% |
| Pretax Profit Margin | 10.3% | ▲0.3% | ▼-3.1% |
| Continuous Operations Profit Margin | 7.4% | ▼-1.2% | ▼-3.2% |
| Net Profit Margin | 7.6% | ▼-1.2% | ▼-3.1% |
| Bottom Line Profit Margin | 7.6% | ▼-1.2% | ▼-3.1% |
| Current Ratio | 2.101 | ▲0.697 | ▲0.554 |
| Quick Ratio | 1.827 | ▲0.632 | ▲0.527 |
| Solvency Ratio | 0.105 | ▲0.034 | ▲0.010 |
| Cash Ratio | 1.163 | ▲0.716 | ▲0.557 |
| Price To Earnings Ratio | 7.266 | ▼-1.442 | ▼-0.857 |
| Price To Earnings Growth Ratio | -0.393 | ▼-0.105 | ▲1.142 |
| Forward Price To Earnings Growth Ratio | -0.393 | ▼-0.105 | ▲1.142 |
| Price To Earnings Diluted Ratio | 7.370 | ▼-1.388 | ▼-0.845 |
| Price To Earnings Diluted Growth Ratio | -0.384 | ▼-0.086 | ▲0.495 |
| Price To Book Ratio | 0.783 | ▼-0.468 | ▼-0.824 |
| Price To Sales Ratio | 0.550 | ▼-0.214 | ▼-0.324 |
| Price To Free Cash Flow Ratio | 5.925 | ▲1.358 | ▼-2.548 |
| Price To Operating Cash Flow Ratio | 4.324 | ▲0.602 | ▼-2.108 |
| Debt To Assets Ratio | 0.380 | ▼-0.212 | ▼-0.180 |
| Debt To Equity Ratio | 0.972 | ▼-1.247 | ▼-1.131 |
| Debt To Capital Ratio | 0.493 | ▼-0.196 | ▼-0.169 |
| Long Term Debt To Capital Ratio | 0.344 | ▼-0.241 | ▼-0.212 |
| Financial Leverage Ratio | 2.562 | ▼-1.191 | ▼-1.105 |
| Working Capital Turnover Ratio | 2.048 | ▼-1.175 | ▼-1.430 |
| Operating Cash Flow Ratio | 0.214 | ▼-0.085 | ▼-0.023 |
| Operating Cash Flow Sales Ratio | 0.127 | ▼-0.078 | ▼-0.021 |
| Free Cash Flow Operating Cash Flow Ratio | 0.730 | ▼-0.085 | ▼-0.044 |
| Debt Service Coverage Ratio | 0.396 | ▲0.144 | ▲0.038 |
| Interest Coverage Ratio | 11.561 | ▼-1.989 | ▼-9.662 |
| Short Term Operating Cash Flow Coverage Ratio | 0.432 | ▲0.005 | ▲0.060 |
| Operating Cash Flow Coverage Ratio | 0.186 | ▲0.035 | ▲0.054 |
| Capital Expenditure Coverage Ratio | 3.702 | ▼-1.710 | ▼-1.196 |
| Dividend Paid And Capex Coverage Ratio | 2.370 | ▼-1.327 | ▼-0.706 |
| Dividend Payout Ratio | 0.255 | ▲0.055 | ▲0.083 |
| Enterprise Value Multiple | 3.645 | ▼-9.618 | ▼-6.037 |
Key metrics
| Metric | Trend | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Market cap | $2.46B | $3.96B | $5.25B | $6.16B | $5.79B | |
| Enterprise value | $2.42B | $9.40B | $10.91B | $11.68B | $10.86B | |
| EV / Sales | 0.54x | 1.81x | 1.87x | 2.03x | 2.03x | |
| EV / Op. cash flow | 4.26x | 8.83x | 14.45x | 21.30x | 11.13x | |
| EV / Free cash flow | 5.83x | 10.84x | 19.92x | 29.43x | 12.69x | |
| EV / EBITDA | 3.65x | 13.26x | 10.33x | 10.48x | 10.69x | |
| Net debt / EBITDA | -0.06x | 7.67x | 5.36x | 4.96x | 4.99x | |
| Current ratio | 2.10x | 1.41x | 1.53x | 1.34x | 1.36x | |
| Income quality | 1.68x | 2.39x | 1.07x | 0.74x | 1.50x | |
| Graham number | $41 | $43 | $51 | $47 | $40 | |
| Graham net-net | -$11 | -$39 | -$36 | -$35 | -$33 | |
| Tax burden | 73.8% | 88.1% | 81.5% | 79.6% | 79.3% | |
| Interest burden | 93.2% | 94.4% | 96.6% | 96.8% | 96.4% | |
| Working capital | $2.93B | $1.44B | $1.78B | $1.22B | $1.21B | |
| Invested capital | $3.82B | $2.33B | $2.65B | $2.02B | $2.01B | |
| Return on assets | 4.2% | 3.8% | 5.8% | 6.5% | 5.9% | |
| Operating ROA | 3.9% | 3.5% | 6.6% | 8.1% | 7.1% | |
| Return on tangible assets | 4.2% | 3.9% | 5.9% | 6.5% | 5.9% | |
| Return on equity | 10.8% | 14.4% | 21.7% | 25.5% | 25.5% | |
| Return on invested capital | 4.1% | 3.3% | 5.7% | 6.9% | 6.5% | |
| Return on capital employed | 7.2% | 5.0% | 8.9% | 11.4% | 10.7% | |
| Earnings yield | 13.8% | 11.5% | 13.5% | 12.0% | 11.2% | |
| Free cash flow yield | 16.9% | 21.9% | 10.4% | 6.4% | 14.8% | |
| Capex / Op. cash flow | 27.0% | 18.5% | 27.5% | 27.7% | 12.3% | |
| Capex / Depreciation | 89.2% | 122.3% | 131.2% | 99.8% | 72.8% | |
| Capex / Sales | 3.4% | 3.8% | 3.6% | 2.6% | 2.3% | |
| SG&A / Sales | 20.0% | 22.1% | 20.1% | 18.8% | 19.7% | |
| R&D / Sales | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | |
| Stock comp / Sales | 0.0% | 0.9% | 1.4% | 0.9% | 0.8% | |
| Intangibles / Total assets | 0.8% | 0.6% | 0.6% | 0.6% | 0.6% | |
| Days sales outstanding | 18d | 159d | 149d | 129d | 113d | |
| Days payables outstanding | 46d | 32d | 35d | 38d | 40d | |
| Operating cycle | 104d | 240d | 242d | 225d | 188d | |
| Cash conversion cycle | 58d | 208d | 207d | 187d | 149d |
Change by theme
Grouped by what each metric measures. Each figure is the change over the period shown — ▲ up ▼ down versus then.
Change over 1 year
Valuation
Market cap ▼-37.9%EV / Sales ▼-70.1%EV / EBITDA ▼-72.5%EV / Op. cash flow ▼-4.576Earnings yield ▲+0.023Graham number ▼-2.582
Profitability
Return on equity ▼-0.036Return on assets ▲+0.004Return on invested capital ▲+0.008Return on capital employed ▲+0.022Operating ROA ▲+0.004Income quality ▼-0.710Tax burden ▼-0.142
Efficiency
Days sales outstanding ▼-141.026Days payables outstanding ▲+13.247Operating cycle ▼-136.129Cash conversion cycle ▼-149.376Capex / Sales ▼-0.004R&D / Sales n/a
Balance-sheet strength
Current ratio ▲+0.697Net debt / EBITDA ▼-7.730Working capital ▲+1489112000.000Invested capital ▲+1490446000.000Intangibles / Total assets ▲+0.002
Change over 5 years
Valuation
Market cap ▼-57.5%EV / Sales ▼-73.4%EV / EBITDA ▼-65.9%EV / Op. cash flow ▼-6.869Earnings yield ▲+0.026Graham number ▲+1.000
Profitability
Return on equity ▼-0.147Return on assets ▼-0.017Return on invested capital ▼-0.024Return on capital employed ▼-0.035Operating ROA ▼-0.033Income quality ▲+0.179Tax burden ▼-0.055
Efficiency
Days sales outstanding ▼-94.280Days payables outstanding ▲+5.696Operating cycle ▼-84.521Cash conversion cycle ▼-90.217Capex / Sales ▲+0.012R&D / Sales n/a
Balance-sheet strength
Current ratio ▲+0.740Net debt / EBITDA ▼-5.042Working capital ▲+1721051000.000Invested capital ▲+1806239000.000Intangibles / Total assets ▲+0.002
Employee count
Peer market caps
Congressional trades
STOCK Act disclosures (90-day window)
Amounts are STOCK Act brackets as disclosed. Quorum does not turn a bracket into an exact price or a midpoint.
No STOCK Act disclosures for this company in this window.
Recent trades
| Date | Representative | Type | Amount |
|---|---|---|---|
| 2026-04-07 | Tim Moore | Sale | $50,001 - $100,000 |
| 2026-03-12 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2026-01-23 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-12-18 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-12-09 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-11-28 | Tim Moore | Sale | $15,001 - $50,000 |
| 2025-11-21 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-07-30 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-05-14 | Tim Moore | Sale (Full) | $50,001 - $100,000 |
| 2025-05-01 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-04-07 | Jefferson Shreve | Sale | $15,001 - $50,000 |
| 2025-04-04 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-03-31 | Jefferson Shreve | Purchase | $15,001 - $50,000 |
| 2025-03-25 | Tim Moore | Sale (Full) | $15,001 - $50,000 |
| 2025-03-14 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-03-10 | Tim Moore | Sale (Full) | $100,001 - $250,000 |
| 2025-03-07 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-03-06 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-02-24 | Jefferson Shreve | Sale (Full) | $15,001 - $50,000 |
| 2025-02-12 | Tim Moore | Sale (Full) | $50,001 - $100,000 |
| 2025-02-12 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-02-10 | Tim Moore | Sale (Full) | $100,001 - $250,000 |
| 2025-02-06 | Tim Moore | Purchase | $100,001 - $250,000 |
| 2025-02-05 | Tim Moore | Sale (Full) | $100,001 - $250,000 |
| 2025-02-04 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-01-30 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-01-29 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-01-24 | Tim Moore | Sale (Full) | $15,001 - $50,000 |
| 2025-01-24 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-01-16 | Tim Moore | Sale (Full) | $100,001 - $250,000 |
| 2025-01-13 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2025-01-09 | Tim Moore | Purchase | $15,001 - $50,000 |
| 2025-01-07 | Tim Moore | Sale (Full) | $250,001 - $500,000 |
| 2025-01-03 | Tim Moore | Purchase | $50,001 - $100,000 |
| 2023-03-14 | Ro Khanna | Sale | $1,001 - $15,000 |
| 2022-11-03 | Ro Khanna | Purchase | $1,001 - $15,000 |
| 2020-04-29 | Gilbert Cisneros | Sale (Full) | $1,001 - $15,000 |
| 2020-03-18 | Gilbert Cisneros | Purchase | $1,001 - $15,000 |
Recent news
- 2026-08-15 Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG Bank of America Corp DE grew its holdings in shares of Harley-Davidson, Inc. (NYSE: HOG) by 456.7% during the first quarter, according to the company in its most recent disclosure with the SEC. The fund owned 1,735,378 shares of the company''s stock after buying an additional 1,423,675 shares during the quarter. Bank of
- 2026-08-01 Benzinga''s ''Stock Whisper'' Index: 5 Stocks Investors Secretly Monitor But Don''t Talk About Yet Each week, Benzinga''s Stock Whisper Index uses a combination of proprietary data and pattern recognition to showcase five stocks that are just under the surface and deserve attention.
- 2026-07-29 Dimensional Fund Advisors LP Sells 761,284 Shares of Harley-Davidson, Inc. $HOG Dimensional Fund Advisors LP decreased its position in Harley-Davidson, Inc. (NYSE: HOG) by 11.5% during the first quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 5,844,941 shares of the company''s stock after selling 761,284 shares during the quarter. Dimensional Fund Advisors LP owned approximately 5.36%
- 2026-07-28 Looking for a Fast-paced Momentum Stock at a Bargain? Consider Harley-Davidson (HOG) Harley-Davidson (HOG) made it through our ''Fast-Paced Momentum at a Bargain'' screen and could be a great choice for investors looking for stocks that have gained strong momentum recently but are still trading at reasonable prices.
- 2026-07-25 Bank of New York Mellon Corp Purchases 163,762 Shares of Harley-Davidson, Inc. $HOG Bank of New York Mellon Corp lifted its position in shares of Harley-Davidson, Inc. (NYSE: HOG) by 8.4% in the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 2,110,552 shares of the company''s stock after purchasing an additional 163,762 shares during
- 2026-07-24 Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth HOG beats Q2 earnings estimates as motorcycle demand lifts HDMC, while HDFS revenues plunge and LiveWire narrows losses.
- 2026-07-24 Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript
- 2026-07-23 Harley-Davidson Q2 Earnings Call Highlights Harley-Davidson NYSE: HOG raised portions of its 2026 outlook after reporting second-quarter results that management said showed early progress under its “Back to the Bricks” strategic plan, including growth in North American retail motorcycle sales and improved dealer inventory health.
- 2026-07-23 Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2026, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
- 2026-07-23 Harley-Davidson (HOG) Q2 Earnings Beat Estimates Harley-Davidson (HOG) came out with quarterly earnings of $0.75 per share, beating the Zacks Consensus Estimate of $0.62 per share. This compares to earnings of $0.88 per share a year ago.